The Big Idea

Since the type of customers that I am trying to sell to are men ages 18 to 30, I have to come up with something that men can pay attention to.  Something that men can find themselves doing, is the best way to relate to men.  Men are some of the hardest people to advertise for since most of men out there don’t buy stuff for themselves.  “A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework.”  Advertising By Design Robin Landa page 106.  Like the quote says there has to be something creative especially for men between ages 18 to 30.  “From the hoots and hollers in Shakespeare’s time, to the dancing and singing at music concerts, to interactive science museums, audiences like to participate.”  Advertising By Design Robin Landa Page 110.  Making someone see something that they feel that they are actually apart of.  Showing someone something that they need not just something that they want.  “Storytelling is a narrative format in which a tale is told to an audience utilizing voice, gesture, and/or imagery; we have the story, the teller, and the listeners.” Advertising By Design Robin Lana Page 117.  I think that telling a story is the best way for a man to interact with what I am trying to sell.  Like the old saying goes.  A picture says a thousand words.  " A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework.  Advertise By Design Robin Lana Page 156.  All someone needs is a great idea and the rest will follow.