Week One EOC: VW Lemon

The hard thing about this ad was also the amazing thing about this ad.  Everyone at that time was talking about bigger and bigger cars because of the baby boomers that were coming into the world.  Everyone had these huge massive cars because that’s what Detroit was making at the time.  There was no need for a small car from Germany that was made by the Nazis.  WW2 just being over this was going to be a really hard car to sell.  They marketed this car just how they should have done it.  They said what it was and the things that are wrong with it.  They went through how it was made and what was done to the car and what the things that could go wrong and they told you what they were.  There was no other car company that told you what could go wrong with the car and what they would do to fix it.  VW was doing something that would be un heard of and it worked.  This ad changed the way that people look at ads for the rest of their lives.  My grandfather has talked to me before about this ad and told me about it when he first saw it.  He was one of those people that always wanted to try something new, but when he bought it everyone game him a lot of crap for it being German.  This ad was the start of the small car coming to the United States and it just blew up from then of forward.