EOC Week Three: Tobacco

The picture that I chose shows a pretty women that is getting ready to smoke her cigarette.  The cigarette that she is going to smoke is a brand called misty.  When you look at the ad it seems that she is out somewhere where it is really misty so she is going to smoke the brand misty.  The setting is that she is outside and it is a really big close up on her face and she is getting ready to smoke.  The people in the groups are young women and mature women that would want to smoke.  When I first saw this ad it tells me that if you are a classy women then this is the brand that you should smoke.  The goals of this ad are very simple.  It is to get women to smoke this misty cigarette because it makes this very pretty women look even better.  The assumptions are the same as who they want to have smoked it.  This ad is directed right to women.  I really can’t see any thing wrong in this ad.  I can see how some people might not find it appealing, but I don’t have a problem with it at all.  I think it was a very well thought up ad.  The outcome to this ad is that they are going to get more women to smoke this type of cigarette because smoking a men’s brand is just not cool.  Or not sexy.  

Week 2 EOC: Three Ethical Questions

The First ad that I saw I had to use.  It is an old saying that men have many other interest in life then I the women that they are with.  I this particular ad as you can see it look like they are about to have sex and she is laying on her back like wanting him to do something and he is looking at her body, and it has a picture of a BMW car on her face.  The first thing that game to mind when I saw this ad was the old saying if she is not cute just put a bag over her head.  Funny but not very nice.

The second ad that I saw was really crazy as well.  It is a picture of two girls, and it looks like they are at a club.  There is a white dress on the table and they are pretending to snort it like it’s a drug.  Then on the side is says fashion junkie.  I totally understand what they are trying to say.  Women like to buy a lot great clothing a look great.  I just don’t think that you need to show it by doing drugs. 

The last one that I chose when I first saw it I could not help my self but laugh.  I think that there is a time and place for this ad to be.  I would not put it in 17 mag or something like that, but even though I really think this ad is great I can see how some women might not like it.  I think that there is a time and place for all the ads that I chose as long as the right people see them.

Week 2 BOC: About Me

I am in the field of fashion retail management.  The reason that I have chose this field is because, if you think about it this is a field that is always going to be around.  We are always going to need cloths.  From when I was a little kid I have always liked to go to church because I knew that I was able to wear my suit that day.  I was never a kid that did not like to dress up or did not like to go shopping.  There is just something about putting on great clothing and the way that it makes you feel.  Some of the best artist of my time are people that design cloths today for example Valetino, Karla Lagerfeld, Tom Ford and Ralph Lauren.  The one main reason that I love working in the retail industry is because it is never the same.  You always run into something different everyday because every person’s style is different, I am her to help them find it.  I currently work in my industry, at Oakley.  Before I got a job at Oakley I have always worked at high-end fashion houses for example Ralph Lauren.  When I moved to Las Vegas it was time for me to get away from the field that I was use to and learn as much as I can about a totally different kind of selling.  I go from selling shirts and pants to selling sunglasses.  After working for Oakley for a year I have totally come to realize that it does not matter where I work at or what I sell, I just love selling a product and making the customer happy when they leave my store.

Week One EOC: VW Lemon

The hard thing about this ad was also the amazing thing about this ad.  Everyone at that time was talking about bigger and bigger cars because of the baby boomers that were coming into the world.  Everyone had these huge massive cars because that’s what Detroit was making at the time.  There was no need for a small car from Germany that was made by the Nazis.  WW2 just being over this was going to be a really hard car to sell.  They marketed this car just how they should have done it.  They said what it was and the things that are wrong with it.  They went through how it was made and what was done to the car and what the things that could go wrong and they told you what they were.  There was no other car company that told you what could go wrong with the car and what they would do to fix it.  VW was doing something that would be un heard of and it worked.  This ad changed the way that people look at ads for the rest of their lives.  My grandfather has talked to me before about this ad and told me about it when he first saw it.  He was one of those people that always wanted to try something new, but when he bought it everyone game him a lot of crap for it being German.  This ad was the start of the small car coming to the United States and it just blew up from then of forward.