Fonts And Slogans

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Who said rainbow candies can’t be manly

Competitive analyses

Looking at all of my different competitors none of them try to sell to adults.  It’s always about being happy and young and saying you can only be a kid and enjoy certain candies.  "People usually don't say I don't want to be more creative."  Advertise By Design Robin Landa Page 32.  Just because a certain candy is the color of the rainbow does not mean that an adult cannot like them or fell weird when they eat them.  Most all of my competitors are ok with who they sell to they are not trying to expand on their target market, maybe because they don’t think that they can.  " It can be useful to first break the object down into constituent parts and examine the attributes of each part." Advertise By Design Robin Landa Page 38.  My competitors draw in their competition by having ads that totally only appeal to kids.  The type of kid that ask their mom standing in line at the store if they can have this type of candy.  What if you were that dad that bought it because you like it.  " Emotional benefit an intangible asset based on feelings not on a functional characteristic of a product or service."  Advertise By Design Robin Landa Page 50.  This is what my competitor has and I need to get it from them.  

This is one of my compeditors ads and all it shows is the color that it is not show who it is for.  The type of colors and product that needs to show who they want to sell their product to.  "Fully understanding the strategy and the competition before conceptual design is critical."  Advertising By Design, Robin Landa Page 72.  This is where my product is going to excel becaue not only do I sell to kids, but I sell to men too!  

Sour Patch Kids: Who said rainbow candies can’t be manly

My slogan is very different.  I am selling a young fun candy to men.  My slogan is telling men that even though the candies are these little kids that are in a rainbow color it should not matter what you like as long as you like them.  Men should still be able to do what they want to do.  My slogan says that men can still be man and eat these candies. “Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible.” Advertising by Design, Robin Landa Pg.32.  Like the book says selling something to someone that usually does not eat the product you’re trying to sell.  I have to put my self in that position to where I would be the one that is enjoying the candy.  "During the first stage, you most likely were taught to ask six essential questions intended to help you flesh out your thinking." Advertise By Design Robin Landa Page 64.  A slogan needs to be something that jumps out at the person you are trying to sell to.  It is something that people talk about and you don’t want them to forget when they hear it.  “Not only does branding identify and distinguish, it builds equity.”  Advertising by Design, Robin Landa pg.49.  Having something that people can remember for a very long time like Nike Just Do It!  That is how someone gets on top, you just have to figure out where they came up with it and how you can come up with your own.  " Finding a relevant insight into how people think, what they need or desire, and how they act termed a consumer insight is paramount for idea generation." Advertise By Design, Robin Landa Page. 68.  This is what I have when I think of my product.  Something that everyone will understand.  

Week 7: The pitch

I am selling Sour Patch Kids to a 20 to 27 year old guy.  I am going to sell them on how amazing they taste and how you don’t have to feel like a kid when you eat them.  You can bring back the kid inside you when you use to love sour sweet things and did not care about what they were.  Talking about how you don’t have to be empresses by eating a kid’s candy.  You can be the man that you want to be and you should not care what other people think of you.  You can drive a fast muscle car and still enjoy your sour patch kids.  No matter what you are doing or no matter where you are you can always enjoy sour patch kids.  The color of them and the color of the bag should not matter to a guy that does not care what other people think.  The comercial that i am going to do for this product is have me working on my car all greasy and have Sour Patch kids all over my motor and I am eating them wheile i work on my car!

EOC Week 6: Chim chim cheree

Pic-O-Pay-

Fluoristan-Crest toothpaste

GL-70- Gleem Toothpaste

Dermasil  Skin- Care Lotion

Vitrol-D-

Lanolin wave-  Hair Lotion

Boo-boop- Shaver

Tufsyn- Goodyear Tires Rubber

Retsyn Type of mints

Acrylan- type of yarn

Marfac - Marine facility/ or Texaco ad gas

Melmac  Brand of dinner ware

Orlon- DuPont/ yarn

Korlan - Type of tree that grows fruit

Accutron- A type of Watch

Teflon- A type of tape/pan

Ban-Lon- A type of shirt

Blue Magic whitener- Soap or detergent

Fastback- Car, Mustang

Wide-Track Type of racing tire

Autronic Eye- Light dimmer unit for GM

Platformate- Type of fule additive

it goes two miles more- Supper Shell

Nasograph- Type of Mirror

Naugahyde- Vinal 

The giant who lives in my washing machine- Wilson Electronics

jolly and green- Green Beans

tiger who causes my gas tank to flood- Esso gas company

handsome white knight- Mascote for cleaning prduct

man with the eyepatch- Hathaway shirts

that nut who flies into the front seat for Hertz- Rent a Car

Week 6 EOC: Sell A Car

2011 Porsche 911 Turbo S

  I am not talking about a 911 or a Boxter.  I am talking about a 911 Turbo S.  A 532hp AWD monster.  A car that rockets from 0-60 in just 3.0 seconds and does the quarter mile in 11.00 flat of the show room floor.  Want to be guys that drive Ferrari say Porsches are a dime a dozen.  The man who drives the Turbo S, knows that their Porsche is one of a kind and can blow the doors or any cute little red Ferrari.  The idea of a this car is you knowing what you have and that’s why you buy it.  For what it does for you, not what it does for other people.  Porsche Turbo S.  The man’s sports car.  Ferraris are for women that can’t drive stick!

Week Five EOC: Super Bowl Ads Good and Bad

The first ad that I chose to do has to be my favorite ad of this years super bowl.  It was the darth vader VW ad.  I have not seen this great of an ad in a long time.  Who this ad is about is a new VW car.  What the ad is about is the new Passat.  Where it is its at a family’s home.  When is the ad during the day when the dad gets off work.  Why.  This as is showing how much a family car VW is and how happy it can make your family.  How, again the ad shows how the new Passat is that much better then the old one and is does it in a very cute way!

The second ad that I chose for sure had to be the Go Daddy at.  The ad talks about the new Go Daddy girl and is talks up this amazing person then it ends up being Joan Rivers.  The only thing that was good about this ad was that it was funny.  It had nothing to do with the Go Daddy company at all.  It was just A way for people to get a laugh out of Joan Rivers.  Still to this day I really don’t know what Go Daddy does just that they have a girl race car driver as their main focus.  The ads don’t amuse me so I have never gone or wanted to check.  If they have a hot girl and it doesn’t want me to find out more about the product they are doing something wrong.