---à This is my second time having you Mr. Pinto as a teacher. Last quarter you had very high expectations for me and I ended up getting a B in the class. I told my self this time I was not going to let that happen I was going to try my best and not let my self or you down as a teacher. I though this class was a lot of work but also a lot of fun at the same time. This is one of the only classes that you can have so much work and enjoy the work that you are doing. There is a lot to cover in this class and we did it all very well. I thought that the final project in this class was very interesting and it really made us all think as students. It was something that I was not ready for, but I feel that I did a great job at. Also being in class with a lot of fashion students I think made the class go by swift and easy. We all had many times that we were all on the same page and all related to the things we were working on very well. I feel that I learned a lot in this class this quarter like I have in the past in your classes. I feel that I held up my end of the bargain and I feel that I did a lot better this time then last time and I deserve an A.
Tuesday, March 22, 2011
Monday, March 21, 2011
Analysis of Project in the Real World
I really don’t know why selling this product to adults would be hard. These candies are something that everyone can enjoy and want to eat. Especially me. “Two to three seconds is all someone will give to a print advertisement.” Advertise By Design Robin Landa Page 208. That is why it has to be a really good product that someone is really going to enjoy. The way that I am looking at this is that its only candy and who does not like candy. “Advertising communication depends on a synergy of visual and verbal components. In other words the visual verbal ad equation is 1 plus 1 is 3.” Advertise By Design Robin Landa Page 208. Everyone wants to be able to relate something to his or her own life and really think that this is a candy or product that you can do that with. Everyone likes the movies and to sit at home and relax and this candy you can take and eat anywhere. “ A common decision a designer faces is whether or not to use a visual as it.” Advertise By Design Robin Lana Page 138. I really don’t see how anyone could not want to use visual as it. The reason I say that is because like I said before the person seeing the ad or what they are looking at need to relate it to his or her self. “To create something fresh, you need to know what has already been done.” Advertising By Design Robin Lana Page 104. The thing that makes the product so great that I chose is that I already love it. I go to Target and buy it all the time. Even though it is not a candy that usually adults would buy I still love it. I have said many ways why this candy would do great in the real world. Sour Patch Kids got me to love them and I think that I can get a lot more people my age to love them too.
Promotion
When thinking about promotion how am I going to sell this product to the public to the age of people that I am trying to sell it too? “Throughout the life of a campaign, which can run for a short or long period of time, you create and maintain a visual look or framework.” Advertising by Design Robin Landa Page 198. Since I am doing a magazine ad I think that the best places to sell my product would be a men’s magazine. The main ones that I want to use would be Motor Trend and Car and Driver. But any kind of sport magazine would work really well to. That is why I would also put it in ESPN and Sports Illustrated. “ The problem is the solution. At times there are products with features that may be perceived as disadvantages.” Advertising by Design Robin Landa Page 82. I know that my ad is very different from what you think it should be but this is what I think would sell the most. “ These ads can work for a variety of reason. One reason is the element of surprise.” Advertising by Design Robin Landa Page 121. There is not one person that sees my ad and will think that it is normal and that is why my product will sell. “ The form of design should be appropriate for the content, the message, and the story or theme.” Advertising by Design Robin Landa Page 121. The dising of my product was very though out and like I said I really think that putting it in men’s magazines would be the best place for them to go. That is where my sour patch kids would sell.
Tuesday, March 8, 2011
Week Nine EOC: For Those Who Think Young
What is the big deal about being young in the US? Everything in every TV ad and every magazine ad is all about being young. We need to be hip and wear young clothing that young new designers need to make. We need to still party at age 40 so we can still fell 21. Why do people always say that 40 is the new 30 or 50 is the new 40. It’s all because no one wants to get old. No one wants to feel like they are going out of style or getting older. Especially in this county we have so many things that make you look young again. I don’t think that there is anything wrong with being young no one wants to feel old. Everyone thinks about when they get old that they are going to die. A lot of people think that if you look young on the outside then you feel young on the inside. It’s all about buying that sports car when you turn 50 so you can feel like a teenager all over again. I don’t think that there is anything wrong with this. There is nothing wrong with wanting to live your life to the fullest. Some people want to be really successful at a really young age so they can take the rest of their life and just enjoy it. The real question is who would not want to be young forever. You look you’re best you feel your best and you really have nothing to worry about if you don’t get old. Americans associate old with being put in a home and forgetting what you life was about. No one would ever want that. Being young is a great feeling!
The Big Idea
Since the type of customers that I am trying to sell to are men ages 18 to 30, I have to come up with something that men can pay attention to. Something that men can find themselves doing, is the best way to relate to men. Men are some of the hardest people to advertise for since most of men out there don’t buy stuff for themselves. “A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework.” Advertising By Design Robin Landa page 106. Like the quote says there has to be something creative especially for men between ages 18 to 30. “From the hoots and hollers in Shakespeare’s time, to the dancing and singing at music concerts, to interactive science museums, audiences like to participate.” Advertising By Design Robin Landa Page 110. Making someone see something that they feel that they are actually apart of. Showing someone something that they need not just something that they want. “Storytelling is a narrative format in which a tale is told to an audience utilizing voice, gesture, and/or imagery; we have the story, the teller, and the listeners.” Advertising By Design Robin Lana Page 117. I think that telling a story is the best way for a man to interact with what I am trying to sell. Like the old saying goes. A picture says a thousand words. " A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework. Advertise By Design Robin Lana Page 156. All someone needs is a great idea and the rest will follow.
Week 9 BOC: Frank O'Hara
I really don't know what he is talking about, but I thik it has to deal with something between his mother and father. It sounds like his mother and father are divoced and he is reaqlly hurting on the inside and he does not know what to do about it. As I read it a second time then it could have something to do with his singnificant other. The poem has something to do with someone being lost, and the person in the poem really wants them back. It sounds like they dont know how to handle themselves with out this other peron being in their life. I can see how this can be relavant today, but it is not relavant to me. I dont get this attacvhed to anything just incase you ever loose something. I like to be more strong willed and be able to move on if something goes wrong in my life. If the poem is talking about lose then there is not a time period where it can not relate to someone or somethg.
Tuesday, March 1, 2011
Fonts And Slogans
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Who said rainbow candies can’t be manly
Competitive analyses
Looking at all of my different competitors none of them try to sell to adults. It’s always about being happy and young and saying you can only be a kid and enjoy certain candies. "People usually don't say I don't want to be more creative." Advertise By Design Robin Landa Page 32. Just because a certain candy is the color of the rainbow does not mean that an adult cannot like them or fell weird when they eat them. Most all of my competitors are ok with who they sell to they are not trying to expand on their target market, maybe because they don’t think that they can. " It can be useful to first break the object down into constituent parts and examine the attributes of each part." Advertise By Design Robin Landa Page 38. My competitors draw in their competition by having ads that totally only appeal to kids. The type of kid that ask their mom standing in line at the store if they can have this type of candy. What if you were that dad that bought it because you like it. " Emotional benefit an intangible asset based on feelings not on a functional characteristic of a product or service." Advertise By Design Robin Landa Page 50. This is what my competitor has and I need to get it from them.
This is one of my compeditors ads and all it shows is the color that it is not show who it is for. The type of colors and product that needs to show who they want to sell their product to. "Fully understanding the strategy and the competition before conceptual design is critical." Advertising By Design, Robin Landa Page 72. This is where my product is going to excel becaue not only do I sell to kids, but I sell to men too!
Sour Patch Kids: Who said rainbow candies can’t be manly
My slogan is very different. I am selling a young fun candy to men. My slogan is telling men that even though the candies are these little kids that are in a rainbow color it should not matter what you like as long as you like them. Men should still be able to do what they want to do. My slogan says that men can still be man and eat these candies. “Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible.” Advertising by Design, Robin Landa Pg.32. Like the book says selling something to someone that usually does not eat the product you’re trying to sell. I have to put my self in that position to where I would be the one that is enjoying the candy. "During the first stage, you most likely were taught to ask six essential questions intended to help you flesh out your thinking." Advertise By Design Robin Landa Page 64. A slogan needs to be something that jumps out at the person you are trying to sell to. It is something that people talk about and you don’t want them to forget when they hear it. “Not only does branding identify and distinguish, it builds equity.” Advertising by Design, Robin Landa pg.49. Having something that people can remember for a very long time like Nike Just Do It! That is how someone gets on top, you just have to figure out where they came up with it and how you can come up with your own. " Finding a relevant insight into how people think, what they need or desire, and how they act termed a consumer insight is paramount for idea generation." Advertise By Design, Robin Landa Page. 68. This is what I have when I think of my product. Something that everyone will understand.
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